LOCAL AREA MARKETING
Goal: New client acquisition, business partnerships, local business awareness, greater market share and exposure
Raise your profile in your local community and beyond. With every magazine subscription you will likely have some remaining magazines (what we call “flats”) to use for external marketing. We find that the best uses of these “flats” are to:
- Hand out to every new prospect, showing them that you care enough to stay in touch.
- Leave with your family and friends – much easier to pass on your magazine than a business card.
- Leave with the business owners that you’ve written a loan for – after all, they will have staff, and their staff will have family and friends. We show you how to explore this idea when you join us.
- Leave your key strategic alliance and business partners' reception areas: Accountants, Financial Planners, Real Estate Agents – anyone who has a waiting room.
- Leave with your local businesses.
There are endless ideas for using the extra magazines and many success stories from our partners doing so. Call us today to see how we might be able to help you with this and expand your business profile to generate more loans.
Case Study 2: Strategic Alliances – Local Area Marketing
The second strategy we undertook with Ben was to start building strategic alliances in his local area.
Firstly Ben visited our website and downloaded all the competition marketing material. Ben then approached a few different cafes/restaurants and other local businesses to build his profile within the local business district.
He needed to explain his business and the benefits to the business owner for displaying the competition in their premises. From each entry/enquiry Ben received from their business they in turn received an entry into his great competition for their chance to WIN a $9500 flight centre travel voucher. Ben then left his magazines, setup posters, competition postcards and an entry box in 2 businesses. Within 3 weeks he had received 4 enquiries to enter the competition and 10 more contacts to add to his database.
Read our case studies on how this program works for your business