Closing the deal is getting harder and harder. Customers have lots of options and are too easily lost to the competition. YCM tips on dealing with objections will ensure we write some additional business.

Your Client Matters is one of the biggest discoveries in my entire business lifetime. From the first contact it was clear that they were committed to continuous marketing support of our business. Various marketing initiatives, business ideas, attention to industry changes and sensitivity to our needs are just a few features of YCM services. It was never about just selling their product or service, but rather going extra 100 miles to maximise our benefits from their products. What still amazes me after being with YCM for over 3 years is that the improvements never stopped, sometimes happening quicker than we could follow.  Keep it up Deena! Your services help us achieve more and the way you do things inspires me to run a better business.

"I have been a subscriber of the magazine for over 3 years now and have had amazing success with the mag alone. I know when the mail out has happened as my phone rings for at least 10 days after. The rework, referrals and retention that the mag has enabled have paid for my subscription many times over.

Over the years I have received tips and tricks and the offer of sales support/coaching from YCM which I have always read and filed away to do something about tomorrow… well tomorrow came by way of reduced commissions and the global economic credit crunch. After thinking about my future in the industry I picked up the phone and called Deena. I was met with endless enthusiasm, support and a fresh approach at marketing for myself and my business.

We sat down and drew up a plan and it seemed oh so simple… the most important thing is that I wasn’t left alone to my own devices unlike the motivational seminar model where Monday comes and you are left on your lonesome. I received a summary of our meeting, tools and resources and, most importantly, a call each Monday to check on my accountability and to give me support.

The outcome of this is that I have a business that is vibrant again with a consistent pipeline of work and a positive outlook in these uncertain times. More importantly I have my ‘loanjo’ back and my clients are benefiting from my renewed passion. Whether you are a single broker like myself or manage a team of brokers YCM can, and will, help you if you are willing to ask for help and be open-minded enough to try something different and be honest with yourself that you need the assistance.

Deena and her staff are simply amazing! I am now working with Saskia who is as enthusiastic and savvy as Deena is. If I were to look for a business/sales coach of their caliber I would be paying in order of $500ph plus and I have the honour of receiving it for free as part of my regular subscription fee.

So if you are worried or afraid to ask for help, don’t be! You will not find a kinder, wiser or more outcome focused team to work with in our industry than YCM.

Words can’t express my gratitude to YCM and the fact that the improvement in my business model is paying huge dividends in my life as a whole.

Love ya work!!! A very happy YCM customer"

"I would like to say thank you for the opportunity and the wonderful job you and your team have done on the customisation of my magazine.

The latest edition going out was extremely timely as one of my existing clients had already downloaded an application from her bank’s website to increase her loan to purchase another investment property when it arrived. This prompted her to pick up the phone and from that appointment I came away knowing that almost the next 12 months payments were covered!

I have also had good feedback from a number of clients on how good it looks!

Thanks again!"

“The value of the service in addition to the magazine is impossible to measure, as I realised when a competitor approached me recently.

Its not about the magazine, you’re also buying into quaterly (4) PD days, (MFAA recognised) ongoing on-all marketing and business coaching!”

"This is a copy of an email I received! Yes! Evidence the newsletter is read & it does work!

My first edition has just been posted and I couldn't be happier. I have had approximately 10 clients contact me in the first week with referrals, appointments and more calls just to comment on the professional look of "my" newsletter. I now know that YCM will help me grow my business in 2009 and beyond. Thanks again.

Ellen Lawson
Barrett & Lawson Financial Services
"We have had a great response from the newsletters and the folders. They have been valuable tools. Since our last meeting we have aligned ourselves with a financial planner and have done some promotions that have performed quite well. This year is looking much brighter. Thank you for your continued support."

Nathan Daniell
Simplify Your Mortgage
“If you don’t get anything new from the workshop you should be earning $500K per year. If you’re not earning $500K per year then you need to attend!”

Steve Denver
Dencorp Financial Services
"Fantastic new ideas to grow my database, backed with support."

John Coelho
JAC Financial Services
"My assistant and right hand man, David, joined me in this workshop.  At the time I though David was going a bit stale and needed some motivation, just as I did.

Workshop inspired both of us. David is now organizing a footy tipping competition for our clients (add a bit of fun and play) and has realised the importance of keeping in touch with existing clients. He would too often blame too much paperwork and neglected our existing client base. We are now setting block times of 1 to 2 hours during the week just to phone clients to ensure that they are still OK with current loan arrangements and wether they, their family or friends require our assistance i.e. more loans.

Also a great forum to exchange ideas with other brokers"

“A very motivating and practical workshop with great info on how to spend more time working on the business and less time working in it.”

Jenny Piggin
Residual Finance Corp
"I found it extremely important to have access to a workshop to continually instil my beliefs in the processes that I have in play"

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“Deena has to be one of the best presenters I have seen for some time.  Full of energy, funny, entertaining and actually very knowledgeable and helpful”

"One thing I omitted on the feedback form was that having the workshops were like having a business coach - I have had these in previous employment.  In my business over the last 6mths I have contemplated engaging a coach, and come to the conclusion that Deena and the YCM provide enough of a coach function for my business at this stage.  Specifically the regular training sessions and the online information available is great for my employees & I to work with.

"Thanks again to Deena & the team! It’s great coming to the sessions – a real hands on approach by all the team, knowing us all by name is really fantastic and appreciated. Well done guys. Excellent workshop. Thought provoking. Fresh ideas. Simple but logical. It’s like taking a marketing tablet!"

"All the staff at “Your Client Matters” are an absolute pleasure to deal with. They have been able to mastermind innovative solutions for our marketing every time we have needed their help. We love their enthusiastic attitude that makes their workshops fun and exciting imparting a wealth of knowledge and experience to maximise our marketing efforts. We have been really impressed with how they are able to capture the essence of what we want to communicate to our clients. We will definitely continue to utilize the skill and determination they demonstrate to further grow our business and would highly recommend them."

"I wanted to write to say Thankyou for your efforts in both “modernising” my current business logo / business cards & letterhead – along with creating a new package for the brand new 2^nd Company we have opened.

When I came to your Company it was a specific request to create a new logo for my new Mtge Mgmt business – with the knowledge of what my current Finance broker Company logo was. Not only did I want to keep some things similar enough for “top of mind” recognition for the existing relationships – but I also wanted to “refresh” the logo of my current business.

Add to this the creation of a new business which needed to be different – yet similar – easy huh!!

What I received was a very tailored service from your company who took the time to listen to what I was trying to achieve. Your team provided multiple options – which enabled me to brain storm with my team for comments on the overall marketing / public perception between the two companies.

On providing you with our chosen option I then requested “tweaks” as per the teams comments. These were quite “ finicky” yet you handled each request with grace & professionalism. The overall cost for your time was competitive & you informed me at each stage if these changes would add any additional costs which allowed me to stay within budget at all times & certainly there was no risk of a nasty surprise at the end. I appreciated your professionalism on this matter.

Once again your service was wonderful & your insight into what I was trying to achieve was great as well. I enjoyed working with you & would highly recommend you & the Company to anyone of my associates."

Blaze Finance

"Dear Deena,

What an opportunity!

Thank you so much for your Brisbane workshop, you've reminded me of things that I had forgotten. You are an inspirational speaker and teacher.

Thanks again,

Sam Best"

Graham Kirby
True Blue Financial Services

"Deena, I have been involved with YCM for at least 3 years in during that time I have had a lot of feedback from my clients' hat they look forward in receiving their copy with all the interesting and fascinating topics that are covered in the magazine. Well done. Keep up all the good work." 

Boris Biskupic
E-Financial Freedom

"We have been using the finance matters magazine for almost 3 years. We love the professional look and more so it's posted out for us. Definitely makes business life easy. We always extra issues for our office, along with the monthly marketing tips, there are always simple activities that can be implemented that get results. YCM is more than a magazine, you have professional support with marketing, workshops with like minded associates can only leave you feeling inspired and motivated to better your business."