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So far production has created 42 blog entries.

Learn how to increase your email open rates

2022-04-13T00:08:38+00:00

The finance industry’s open rate for email campaigns is 21.56%.

Your Client Matters’ open rates for their marketing partners averages between 30 and 40%!

And if it doesn’t reach 25% in your first 3 campaigns, we have strategies to help you achieve that.

Let’s face it…

With so much rubbish in our inbox these days it is harder to get […]

The Perfect Storm for Mortgage Brokers

2021-10-08T01:22:10+00:00

We are all aware of the phrase ‘a perfect storm’ − an unusual combination of events that produces an extraordinarily large and bad situation.

Is a perfect storm brewing for the finance industry?

Traditionally as housing markets are increasing, interest rates start to rise to ease demand. During this time finance professionals generally rely more on the volume […]

Identifying Your Clients’ Needs Before They Do

2021-10-07T23:31:20+00:00

When creating a marketing program, we want it to be successful.

But how do we know if it is successful?

What are we trying to achieve and how do we actually achieve it?

Marketing Success

Is success:

  • the number of followers and likes you have on social media?
  • the number of likes and comments on your social media posts?
  • the […]

Are we heading for a BIG fall?

2021-10-07T23:34:58+00:00

As business owners, it is a constant juggle between generating leads, processing loan applications and retaining past clients. We all know that if we fail to allocate the appropriate time to each activity, it is likely that at a future time we are likely to face a particular challenge.

However, with the current active property market and […]

Understanding Your Customers’ Needs Before They Do

2021-09-24T02:09:29+00:00

When creating a marketing campaign, we all want it to be successful.

But what does success in marketing really mean?

Sure, we can track analytics.

We can track how many social followers we have.

We can watch our number of website visitors grow.

But how do we know our marketing is truly successful?

When it comes down to it, there is only […]

Engagement and Qualification

2021-04-29T03:07:55+00:00

If you are like many of our existing partners, you’re probably generating copious numbers of new leads and never been busier. This is providing an ideal opportunity to be growing your business.

We’ve long known that to grow your business it’s critical to not only generate leads to create new clients, but to also retain existing clients.

It […]

How do you know who to call?

2021-04-29T03:08:37+00:00

Long term business growth requires more than effective lead generation strategies. It is a complete process that also includes the nurturing and qualifying of a new found prospect until they become a client. Having initially provided your service, the relationship should continue to be fostered enabling you to secure and maintain the future business of a […]

Facebook Success is Out of Your Hands

2021-02-19T00:46:18+00:00

With 15 million Australians actively utilising Facebook, it would be easy to assume that Facebook offers an endless supply of opportunity.

However, is it the lead generation tool that it would appear to be on the outside? Facebook advertising seems to be more ‘miss’ than ‘hit’ for finance brokers, even for those who have refined their advertising […]

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