When creating a marketing campaign, we all want it to be successful.
But what does success in marketing really mean?
Sure, we can track analytics.
We can track how many social followers we have.
We can watch our number of website visitors grow.
But how do we know our marketing is truly successful?
When it comes down to it, there is only […]
If you are like many of our existing partners, you’re probably generating copious numbers of new leads and never been busier. This is providing an ideal opportunity to be growing your business.
We’ve long known that to grow your business it’s critical to not only generate leads to create new clients, but to also retain existing clients.
It […]
Long term business growth requires more than effective lead generation strategies. It is a complete process that also includes the nurturing and qualifying of a new found prospect until they become a client. Having initially provided your service, the relationship should continue to be fostered enabling you to secure and maintain the future business of a […]
As business owners, it is a constant juggle to generate leads, process loan applications and retain existing clients to avoid the sales roller coaster. Oh – and keep up with the ever-changing finance and industry regulations.
It is easier to assume our clients know ‘who’ and ‘when’ to call than it is for us to pick up […]
With 15 million Australians actively utilising Facebook, it would be easy to assume that Facebook offers an endless supply of opportunity.
However, is it the lead generation tool that it would appear to be on the outside? Facebook advertising seems to be more ‘miss’ than ‘hit’ for finance brokers, even for those who have refined their advertising […]
Are you wondering what on earth is shiny object syndrome (SOS)?
Well… It is the tendency to follow an idea or trend without first fully weighing up the pros/cons, alignment with your objectives and potential return on investment. As a result of being attracted to this new ‘shiny object’ you find yourself distracted from your current focus […]
Do you know what ‘triggers’ your clients to require your assistance or services?
As a finance professional, what are the financial lifecycles of each of your clients and are you are able to identify and benefit from these events?
These days, being a broker is such a time consuming job. It is hard to stay on top of […]
As business owners, it’s a constant dilemma whether to prioritise generating new leads, processing current loan applications or retaining existing clients in order to avoid the sales roller coaster – especially when you have been or are still going through an unusually busy time.
We assume that our clients know ‘who’ and ‘when’ to call when their […]
Depending on which study you believe, acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one. Regardless of who is correct, there is an overwhelming consensus that it is far cheaper to retain an existing client than attract a new one.
Therefore, with borrowers likely to move into a […]
As business owners, it is a constant juggle to generate leads, process loan applications and retain existing clients to avoid the sales roller coaster.
It is easier to assume our clients know ‘who’ and ‘when’ to call than it is for us to pick up the phone and ask if their circumstances have changed or are they […]
