Depending on which study you believe, acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one. Regardless of who is correct, there is an overwhelming consensus that it is far cheaper to retain an existing client than attract a new one.
Therefore, with borrowers likely to move into a […]
As business owners, it is a constant juggle to generate leads, process loan applications and retain existing clients to avoid the sales roller coaster.
It is easier to assume our clients know ‘who’ and ‘when’ to call than it is for us to pick up the phone and ask if their circumstances have changed or are they […]
If you are playing around with Facebook Ads or Google Ads and wondering how to get an ROI for your spend, then you are probably missing out on the number 1 criteria required for a successful Facebook lead conversion strategy.
Did you notice I said lead conversion and not lead generation?
About 8 years ago, YCM helped one […]
We have been hearing recently about people being advised on market segmentation.
There are reasons TO and reasons NOT TO segment.
Firstly, if you have completely different businesses and different target markets then it can make sense to segment.
For example, I used to own the Australian and New Zealand distribution for a company called ElliptiGO (stand up bikes) […]
Are you marketing ready for 2020?
If you want to fill your diary for the new year, when do you start your marketing?
We recently attended the FBAA annual conference and nearly everyone we spoke to said they have been really busy lately.
That’s excellent news and has been pretty much standard for the last few months of this […]
Deena Janes – Managing Director – YCM
The most impactful book I read when I was in my mid 20s was a book called The E-Myth by Michael Gerber.
I’m sure most of you have read it – if not grab it.It will be the best business book you will read.
At the time I had just left a […]
Georgia Cullen – YCM marketing communications
In such a digitally saturated world, how do we grab our clients’ attention so we can get OUR message across? Many marketers and business owners may think the rise of digital platforms at our finger tips will bring about the death of printed publications and client engagement. Well so far it […]
Why having referral partnerships is great for business, but why having referral strategies is 10 times better!production2019-08-20T23:18:10+00:00
How many times do you hear that we all need referral partners?
How do some make it work and others can’t seem to get a foot in the door?
After working with brokers and planners for over 15 years, I’ll tell you […]
I had the unfortunate experience the other day reading what I would call one of the worst email campaigns I have ever read from a claimed ‘expert’ in the field of ‘digital advertising’.
What they did was break the marketing rule #1 – Thou shalt not slander the opposition.
It was quite clear that they had no idea […]