We have been hearing recently about people being advised on market segmentation.
There are reasons TO and reasons NOT TO segment.
Firstly, if you have completely different businesses and different target markets then it can make sense to segment.
For example, I used to own the Australian and New Zealand distribution for a company called ElliptiGO (stand up bikes) […]
Are you marketing ready for 2020?
If you want to fill your diary for the new year, when do you start your marketing?
NOW!
We recently attended the FBAA annual conference and nearly everyone we spoke to said they have been really busy lately.
That’s excellent news and has been pretty much standard for the last few months of this […]
Deena Janes – Managing Director – YCM
The most impactful book I read when I was in my mid 20s was a book called The E-Myth by Michael Gerber.
I’m sure most of you have read it – if not grab it.It will be the best business book you will read.
At the time I had just left a […]
Georgia Cullen – YCM marketing communications
In such a digitally saturated world, how do we grab our clients’ attention so we can get OUR message across? Many marketers and business owners may think the rise of digital platforms at our finger tips will bring about the death of printed publications and client engagement. Well so far it […]
How many times do you hear that we all need referral partners?
Heaps!
How do some make it work and others can’t seem to get a foot in the door?
After working with brokers and planners for over 15 years, I’ll tell you […]
I had the unfortunate experience the other day reading what I would call one of the worst email campaigns I have ever read from a claimed ‘expert’ in the field of ‘digital advertising’.
It was quite clear that they had no idea […]
You know I can’t help telling a good story… so here goes.
As you are aware, we help a few hundred brokers each month build their businesses and stand apart from their peers.
We are always on the lookout for good stories to share with you, great marketing tips and other ways to make your face smile and […]
Yes, the wait has been too long.
YCM is releasing its monthly email campaigns for insurance specialists and financial planners with an expected launch date of March 2019.
Based on its successful mortgage broker monthly email marketing campaigns (MECs) you will have the option to:
Having just passed our 15th year in business and after years of helping brokers with their marketing over this time, two important things happened last month that we thought were worth mentioning.
The first, if you saw our video on Facebook recently, was about the power of paper.
– Mail Chimp announced last month that they […]
Deena Janes – Marketing specialist for the finance industry
I’d like to share a story with you from one of the presenters at The Adviser – Business Accelerator events in September. Phill Nosworthy presented a very engaging session on the lessons he learned about business from his grandmother’s fables when he was a child.
The story that stood […]
