Depending on which study you believe, acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one. Regardless of who is correct, there is an overwhelming consensus that it is far cheaper to retain an existing client than attract a new one.
Therefore, with borrowers likely to move into a […]
As business owners, it is a constant juggle to generate leads, process loan applications and retain existing clients to avoid the sales roller coaster.
It is easier to assume our clients know ‘who’ and ‘when’ to call than it is for us to pick up the phone and ask if their circumstances have changed or are they […]
If you are playing around with Facebook Ads or Google Ads and wondering how to get an ROI for your spend, then you are probably missing out on the number 1 criteria required for a successful Facebook lead conversion strategy.
Did you notice I said lead conversion and not lead generation?
About 8 years ago, YCM helped one […]
We have been hearing recently about people being advised on market segmentation.
There are reasons TO and reasons NOT TO segment.
Firstly, if you have completely different businesses and different target markets then it can make sense to segment.
For example, I used to own the Australian and New Zealand distribution for a company called ElliptiGO (stand up bikes) […]
Are you marketing ready for 2020?
If you want to fill your diary for the new year, when do you start your marketing?
NOW!
We recently attended the FBAA annual conference and nearly everyone we spoke to said they have been really busy lately.
That’s excellent news and has been pretty much standard for the last few months of this […]
Georgia Cullen – YCM marketing communications
In such a digitally saturated world, how do we grab our clients’ attention so we can get OUR message across? Many marketers and business owners may think the rise of digital platforms at our finger tips will bring about the death of printed publications and client engagement. Well so far it […]
I had the unfortunate experience the other day reading what I would call one of the worst email campaigns I have ever read from a claimed ‘expert’ in the field of ‘digital advertising’.
It was quite clear that they had no idea […]
Everyone knows that the beginning of a new year calls for a review of the past 12 months and planning for the future… We hope our 7 step marketing plan will help you gain a head start for the year. Good luck!
The TOP 3 things you will need to achieve […]
As business owners, it is a juggle to generate leads, process loans and think about how and when to engage with clients for future income.
In the world of finance, it is easy to assume our clients know what they need and when they need it. It is easier to believe clients will call when they need […]
Your Client Matters works with many brokers on a daily basis. Every single day we talk to many brokers who are considering our program AND who use our program. We meet brokers at events, we speak to aggregators, associations, training providers and industry partners – and they find the same challenges for brokers that we do.
Our […]
