What NOT to do when you are trying to gain new business

2019-04-05T01:18:56+00:00April 5th, 2019|

I had the unfortunate experience the other day reading what I would call one of the worst email campaigns I have ever read from a claimed ‘expert’ in the field of ‘digital advertising’.

What they did was break the marketing rule #1 – Thou shalt not slander the opposition.

It was quite clear that they had no idea […]

Where has the marketing magic gone?

2018-10-11T05:27:18+00:00October 11th, 2018|

Deena Janes – Marketing specialist for the finance industry

I’d like to share a story with you from one of the presenters at The Adviser – Business Accelerator events in September. Phill Nosworthy presented a very engaging session on the lessons he learned about business from his grandmother’s fables when he was a child.

The story that stood […]

Does my butt look big in these jeans?

2018-09-13T03:27:58+00:00September 13th, 2018|

We have all said or heard this at some stage and generally, if you have to ask this question, you already know the answer. It’s as though by continuing to ask the same question it will miraculously change, when all we are really doing is whining and not doing something about the problem.

Your marketing is very […]

The key to writing more loans – educating your clients

2018-02-06T01:49:55+00:00November 21st, 2017|

As business owners, it is a juggle to generate leads, process loans and think about how and when to engage with clients for future income.

In the world of finance, it is easy to assume our clients know what they need and when they need it. It is easier to believe clients will call when they need […]

Digital disruption and the wake of marketing confusion

2018-02-06T01:50:59+00:00April 15th, 2016|

Here are some headlines I’ve been observing over the last few months: the scare tactics worrying brokers that if you don’t jump on board the band wagon of ‘digital marketing’ then you will be left behind.

  • ‘The mortgage broking industry will transform significantly in the next four years with the biggest driver of change being […]

Just because you give them a sausage don’t expect a loan!

2018-02-06T01:51:09+00:00March 8th, 2016|

In the January issue of your marketing matters we introduced you to a young gun of the industry who is achieving fantastic results. His key strategy is simple – get out and meet lots of people. Using a combination of open homes, networking and sponsorship of community events he meets up to 300 new people per […]

The young diamonds of the industry

2018-02-06T01:52:13+00:00January 28th, 2016|

YCM has been working with many new entrants to the industry over the last 2-3 years. Those we meet aren’t necessarily ‘young’ but they are ‘young’ in the world of finance. What we LOVE is that they are full of optimism, enthusiasm and open to ideas. AND they work hard. What can we ‘veterans’ of […]

Shine bright like a diamond and let’s ‘get engaged’ this year

2018-02-06T01:55:03+00:00January 28th, 2016|

Upon entering a jewellery store to find the perfect diamond for your special someone you see a cabinet full of beautiful sparkling diamonds. They all appear to have what you are looking for but they have different pricing. The sales person greets you and starts to talk to you about a few that have caught your […]