Engagement and Qualification

2021-04-29T03:07:55+00:00April 29th, 2021|

If you are like many of our existing partners, you’re probably generating copious numbers of new leads and never been busier. This is providing an ideal opportunity to be growing your business.

We’ve long known that to grow your business it’s critical to not only generate leads to create new clients, but to also retain existing clients.

It […]

How do you know who to call?

2021-04-29T03:08:37+00:00April 29th, 2021|

Long term business growth requires more than effective lead generation strategies. It is a complete process that also includes the nurturing and qualifying of a new found prospect until they become a client. Having initially provided your service, the relationship should continue to be fostered enabling you to secure and maintain the future business of a […]

Your exit strategy needs to start NOW!

2019-07-23T04:33:50+00:00July 23rd, 2019|

Deena Janes – Managing Director – YCM

The most impactful book I read when I was in my mid 20s was a book called The E-Myth by Michael Gerber.

I’m sure most of you have read it – if not grab it.It will be the best business book you will read.

At the time I had just left a […]

Digital disruption and the wake of marketing confusion

2018-02-06T01:50:59+00:00April 15th, 2016|

Here are some headlines I’ve been observing over the last few months: the scare tactics worrying brokers that if you don’t jump on board the band wagon of ‘digital marketing’ then you will be left behind.

  • ‘The mortgage broking industry will transform significantly in the next four years with the biggest driver of change being […]

Networking for success and results

2018-02-06T01:52:01+00:00February 10th, 2016|

I remember my very first networking event. I was in my late twenties (yes – only a few short years ago…). It was the first function I was allowed to attend in my first corporate role as an IT trainer. After I registered I had absolutely NO IDEA what to do next!

I remember standing in a […]

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