The Perfect Storm for Mortgage Brokers

2021-10-08T01:22:10+11:00October 8th, 2021|

We are all aware of the phrase ‘a perfect storm’ − an unusual combination of events that produces an extraordinarily large and bad situation.

Is a perfect storm brewing for the finance industry?

Traditionally as housing markets are increasing, interest rates start to rise to ease demand. During this time finance professionals generally rely more on the volume […]

Do you suffer from ‘Shiny Object Syndrome’?

2021-02-19T00:40:38+11:00February 19th, 2021|

Are you wondering what on earth is shiny object syndrome (SOS)?

Well… It is the tendency to follow an idea or trend without first fully weighing up the pros/cons, alignment with your objectives and potential return on investment. As a result of being attracted to this new ‘shiny object’ you find yourself distracted from your current focus […]

New leads or retention – What should you prioritise?

2021-02-18T23:36:18+11:00February 18th, 2021|

As business owners, it’s a constant dilemma whether to prioritise generating new leads, processing current loan applications or retaining existing clients in order to avoid the sales roller coaster – especially when you have been or are still going through an unusually busy time.

We assume that our clients know ‘who’ and ‘when’ to call when their […]

When Was The Last Time You Updated Your Database?

2020-10-02T03:11:11+10:00October 2nd, 2020|

Depending on which study you believe, acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one. Regardless of who is correct, there is an overwhelming consensus that it is far cheaper to retain an existing client than attract a new one.

Therefore, with borrowers likely to move into a […]

The Secret to Writing More Loans

2020-08-24T02:53:56+10:00August 20th, 2020|

As business owners, it is a constant juggle to generate leads, process loan applications and retain existing clients to avoid the sales roller coaster.

It is easier to assume our clients know ‘who’ and ‘when’ to call than it is for us to pick up the phone and ask if their circumstances have changed or are they […]

Turn Your Facebook Leads Into Business

2020-04-09T06:01:57+10:00March 26th, 2020|

If you are playing around with Facebook Ads or Google Ads and  wondering how to get an ROI for your spend, then you are probably missing out on the number 1 criteria required for a successful Facebook lead conversion strategy.

Did you notice I said lead conversion and not lead generation?

About 8 years ago, YCM helped one […]

Why YOU DON’T SEGMENT your database…

2020-03-16T01:33:21+11:00March 16th, 2020|

We have been hearing recently about people being advised on market segmentation.

There are reasons TO and reasons NOT TO segment.

Firstly, if you have completely different businesses and different target markets then it can make sense to segment.

For example, I used to own the Australian and New Zealand distribution for a company called ElliptiGO (stand up bikes) […]

Are you marketing ready for 2020?

2019-12-15T22:59:31+11:00November 21st, 2019|

Are you marketing ready for 2020?

If you want to fill your diary for the new year, when do you start your marketing?


We recently attended the FBAA annual conference and nearly everyone we spoke to said they have been really busy lately.

That’s excellent news and has been pretty much standard for the last few months of this […]

Your exit strategy needs to start NOW!

2019-07-23T04:33:50+10:00July 23rd, 2019|

Deena Janes – Managing Director – YCM

The most impactful book I read when I was in my mid 20s was a book called The E-Myth by Michael Gerber.

I’m sure most of you have read it – if not grab it.It will be the best business book you will read.

At the time I had just left a […]

The only constant is change

2018-02-08T23:50:54+11:00February 6th, 2018|

How will the changes in social media marketing affect your business?

As you would have read recently, Facebook announced the biggest algorithm change in years.  Users will see more content from friends and family in their news feeds, and less from brands and publishers.

So what impact will that have on business content marketing?

The […]

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