Turn Your Facebook Leads Into Business

2020-03-26T02:57:15+00:00March 26th, 2020|

If you are playing around with Facebook Ads or Google Ads and  wondering how to get an ROI for your spend, then you are probably missing out on the number 1 criteria required for a successful Facebook lead conversion strategy.

Did you notice I said lead conversion and not lead generation?

About 8 years ago, YCM helped one […]

Why YOU DON’T SEGMENT your database…

2020-03-16T01:33:21+00:00March 16th, 2020|

We have been hearing recently about people being advised on market segmentation.

There are reasons TO and reasons NOT TO segment.

Firstly, if you have completely different businesses and different target markets then it can make sense to segment.

For example, I used to own the Australian and New Zealand distribution for a company called ElliptiGO (stand up bikes) […]

Are you marketing ready for 2020?

2019-12-15T22:59:31+00:00November 21st, 2019|

Are you marketing ready for 2020?

If you want to fill your diary for the new year, when do you start your marketing?

NOW!

We recently attended the FBAA annual conference and nearly everyone we spoke to said they have been really busy lately.

That’s excellent news and has been pretty much standard for the last few months of this […]

Your exit strategy needs to start NOW!

2019-07-23T04:33:50+00:00July 23rd, 2019|

Deena Janes – Managing Director – YCM

The most impactful book I read when I was in my mid 20s was a book called The E-Myth by Michael Gerber.

I’m sure most of you have read it – if not grab it.It will be the best business book you will read.

At the time I had just left a […]

The only constant is change

2018-02-08T23:50:54+00:00February 6th, 2018|

How will the changes in social media marketing affect your business?

As you would have read recently, Facebook announced the biggest algorithm change in years.  Users will see more content from friends and family in their news feeds, and less from brands and publishers.

So what impact will that have on business content marketing?

The […]

Digital disruption and the wake of marketing confusion

2018-02-06T01:50:59+00:00April 15th, 2016|

Here are some headlines I’ve been observing over the last few months: the scare tactics worrying brokers that if you don’t jump on board the band wagon of ‘digital marketing’ then you will be left behind.

  • ‘The mortgage broking industry will transform significantly in the next four years with the biggest driver of change being […]

The young diamonds of the industry

2018-02-06T01:52:13+00:00January 28th, 2016|

YCM has been working with many new entrants to the industry over the last 2-3 years. Those we meet aren’t necessarily ‘young’ but they are ‘young’ in the world of finance. What we LOVE is that they are full of optimism, enthusiasm and open to ideas. AND they work hard. What can we ‘veterans’ of […]