We are all aware of the phrase ‘a perfect storm’ − an unusual combination of events that produces an extraordinarily large and bad situation.
Is a perfect storm brewing for the finance industry?
Traditionally as housing markets are increasing, interest rates start to rise to ease demand. During this time finance professionals generally rely more on the volume […]
If you are like many of our existing partners, you’re probably generating copious numbers of new leads and never been busier. This is providing an ideal opportunity to be growing your business.
We’ve long known that to grow your business it’s critical to not only generate leads to create new clients, but to also retain existing clients.
It […]
Do you know what ‘triggers’ your clients to require your assistance or services?
As a finance professional, what are the financial lifecycles of each of your clients and are you are able to identify and benefit from these events?
These days, being a broker is such a time consuming job. It is hard to stay on top of […]
Deena Janes – Managing Director – YCM
The most impactful book I read when I was in my mid 20s was a book called The E-Myth by Michael Gerber.
I’m sure most of you have read it – if not grab it.It will be the best business book you will read.
At the time I had just left a […]
I had the unfortunate experience the other day reading what I would call one of the worst email campaigns I have ever read from a claimed ‘expert’ in the field of ‘digital advertising’.
It was quite clear that they had no idea […]
You know I can’t help telling a good story… so here goes.
As you are aware, we help a few hundred brokers each month build their businesses and stand apart from their peers.
We are always on the lookout for good stories to share with you, great marketing tips and other ways to make your face smile and […]
Yes, the wait has been too long.
YCM is releasing its monthly email campaigns for insurance specialists and financial planners with an expected launch date of March 2019.
Based on its successful mortgage broker monthly email marketing campaigns (MECs) you will have the option to:
Deena Janes – Marketing specialist for the finance industry
I’d like to share a story with you from one of the presenters at The Adviser – Business Accelerator events in September. Phill Nosworthy presented a very engaging session on the lessons he learned about business from his grandmother’s fables when he was a child.
The story that stood […]
We have all said or heard this at some stage and generally, if you have to ask this question, you already know the answer. It’s as though by continuing to ask the same question it will miraculously change, when all we are really doing is whining and not doing something about the problem.
Your marketing is very […]
How will the changes in social media marketing affect your business?
As you would have read recently, Facebook announced the biggest algorithm change in years. Users will see more content from friends and family in their news feeds, and less from brands and publishers.
So what impact will that have on business content marketing?
The […]
