Where has the marketing magic gone?

2018-10-11T05:27:18+00:00October 11th, 2018|

Deena Janes – Marketing specialist for the finance industry

I’d like to share a story with you from one of the presenters at The Adviser – Business Accelerator events in September. Phill Nosworthy presented a very engaging session on the lessons he learned about business from his grandmother’s fables when he was a child.

The story that stood […]

Does my butt look big in these jeans?

2018-09-13T03:27:58+00:00September 13th, 2018|

We have all said or heard this at some stage and generally, if you have to ask this question, you already know the answer. It’s as though by continuing to ask the same question it will miraculously change, when all we are really doing is whining and not doing something about the problem.

Your marketing is very […]

The only constant is change

2018-02-08T23:50:54+00:00February 6th, 2018|

How will the changes in social media marketing affect your business?

As you would have read recently, Facebook announced the biggest algorithm change in years.  Users will see more content from friends and family in their news feeds, and less from brands and publishers.

So what impact will that have on business content marketing?

The […]

The key to writing more loans – educating your clients

2018-02-06T01:49:55+00:00November 21st, 2017|

As business owners, it is a juggle to generate leads, process loans and think about how and when to engage with clients for future income.

In the world of finance, it is easy to assume our clients know what they need and when they need it. It is easier to believe clients will call when they need […]

Why my first 7 brokers missed out on over $1M in up front and trail commission…

2018-02-06T01:50:04+00:00September 14th, 2017|

Now I am sure most of you have heard my story that over the last 20 years I have bought 10 properties and used 8 mortgage brokers to get me those loans?

If you do some rough sums on the upfront and trail commissions you’d be sitting on as my first broker, you’d calculate a six figure […]

Just because you give them a sausage don’t expect a loan!

2018-02-06T01:51:09+00:00March 8th, 2016|

In the January issue of your marketing matters we introduced you to a young gun of the industry who is achieving fantastic results. His key strategy is simple – get out and meet lots of people. Using a combination of open homes, networking and sponsorship of community events he meets up to 300 new people per […]

Networking for success and results

2018-02-06T01:52:01+00:00February 10th, 2016|

I remember my very first networking event. I was in my late twenties (yes – only a few short years ago…). It was the first function I was allowed to attend in my first corporate role as an IT trainer. After I registered I had absolutely NO IDEA what to do next!

I remember standing in a […]

Shine bright like a diamond and let’s ‘get engaged’ this year

2018-02-06T01:55:03+00:00January 28th, 2016|

Upon entering a jewellery store to find the perfect diamond for your special someone you see a cabinet full of beautiful sparkling diamonds. They all appear to have what you are looking for but they have different pricing. The sales person greets you and starts to talk to you about a few that have caught your […]