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What NOT to do when you are trying to gain new business

2019-04-05T01:18:56+00:00April 5th, 2019|

I had the unfortunate experience the other day reading what I would call one of the worst email campaigns I have ever read from a claimed ‘expert’ in the field of ‘digital advertising’.

What they did was break the marketing rule #1 – Thou shalt not slander the opposition.

It was quite clear that they had no idea […]

What does a bottle of wine get you these days?

2019-04-05T01:13:34+00:00April 5th, 2019|

You know I can’t help telling a good story… so here goes.

As you are aware, we help a few hundred brokers each month build their businesses and stand apart from their peers.

We are always on the lookout for good stories to share with you, great marketing tips and other ways to make your face smile and […]

New YCM marketing releases!

2019-01-22T03:05:09+00:00January 22nd, 2019|

  1. Financial planning content and e-marketing
  2. Yes, the wait has been too long.
    YCM is releasing its monthly email campaigns for insurance specialists and financial planners with an expected launch date of March 2019.

    Based on its successful mortgage broker monthly email marketing campaigns (MECs) you will have the option to:

      […]

Where has the marketing magic gone?

2018-10-11T05:27:18+00:00October 11th, 2018|

Deena Janes – Marketing specialist for the finance industry

I’d like to share a story with you from one of the presenters at The Adviser – Business Accelerator events in September. Phill Nosworthy presented a very engaging session on the lessons he learned about business from his grandmother’s fables when he was a child.

The story that stood […]

Does my butt look big in these jeans?

2018-09-13T03:27:58+00:00September 13th, 2018|

We have all said or heard this at some stage and generally, if you have to ask this question, you already know the answer. It’s as though by continuing to ask the same question it will miraculously change, when all we are really doing is whining and not doing something about the problem.

Your marketing is very […]

The only constant is change

2018-02-08T23:50:54+00:00February 6th, 2018|

How will the changes in social media marketing affect your business?

As you would have read recently, Facebook announced the biggest algorithm change in years.  Users will see more content from friends and family in their news feeds, and less from brands and publishers.

So what impact will that have on business content marketing?

The […]

The key to writing more loans – educating your clients

2018-02-06T01:49:55+00:00November 21st, 2017|

As business owners, it is a juggle to generate leads, process loans and think about how and when to engage with clients for future income.

In the world of finance, it is easy to assume our clients know what they need and when they need it. It is easier to believe clients will call when they need […]

Why my first 7 brokers missed out on over $1M in up front and trail commission…

2018-02-06T01:50:04+00:00September 14th, 2017|

Now I am sure most of you have heard my story that over the last 20 years I have bought 10 properties and used 8 mortgage brokers to get me those loans?

If you do some rough sums on the upfront and trail commissions you’d be sitting on as my first broker, you’d calculate a six figure […]

Building your database – Over 30 different ways

2018-02-06T01:50:50+00:00April 15th, 2016|

Your Client Matters works with many brokers on a daily basis. Every single day we talk to many brokers who are considering our program AND who use our program. We meet brokers at events, we speak to aggregators, associations, training providers and industry partners – and they find the same challenges for brokers that we do.

Our […]