When Was The Last Time You Updated Your Database?

2020-10-02T03:11:11+00:00October 2nd, 2020|

Depending on which study you believe, acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one. Regardless of who is correct, there is an overwhelming consensus that it is far cheaper to retain an existing client than attract a new one.

Therefore, with borrowers likely to move into a […]

The Secret to Writing More Loans

2020-08-24T02:53:56+00:00August 20th, 2020|

As business owners, it is a constant juggle to generate leads, process loan applications and retain existing clients to avoid the sales roller coaster.

It is easier to assume our clients know ‘who’ and ‘when’ to call than it is for us to pick up the phone and ask if their circumstances have changed or are they […]

Turn Your Facebook Leads Into Business

2020-04-09T06:01:57+00:00March 26th, 2020|

If you are playing around with Facebook Ads or Google Ads and  wondering how to get an ROI for your spend, then you are probably missing out on the number 1 criteria required for a successful Facebook lead conversion strategy.

Did you notice I said lead conversion and not lead generation?

About 8 years ago, YCM helped one […]

Why YOU DON’T SEGMENT your database…

2020-03-16T01:33:21+00:00March 16th, 2020|

We have been hearing recently about people being advised on market segmentation.

There are reasons TO and reasons NOT TO segment.

Firstly, if you have completely different businesses and different target markets then it can make sense to segment.

For example, I used to own the Australian and New Zealand distribution for a company called ElliptiGO (stand up bikes) […]

Are you marketing ready for 2020?

2019-12-15T22:59:31+00:00November 21st, 2019|

Are you marketing ready for 2020?

If you want to fill your diary for the new year, when do you start your marketing?

NOW!

We recently attended the FBAA annual conference and nearly everyone we spoke to said they have been really busy lately.

That’s excellent news and has been pretty much standard for the last few months of this […]

What is the significance of print communication in the digital age?

2019-07-23T04:28:05+00:00July 23rd, 2019|

Georgia Cullen – YCM marketing communications

In such a digitally saturated world, how do we grab our clients’ attention so we can get OUR message across? Many marketers and business owners may think the rise of digital platforms at our finger tips will bring about the death of printed publications and client engagement. Well so far it […]

What NOT to do when you are trying to gain new business

2019-04-05T01:18:56+00:00April 5th, 2019|

I had the unfortunate experience the other day reading what I would call one of the worst email campaigns I have ever read from a claimed ‘expert’ in the field of ‘digital advertising’.

What they did was break the marketing rule #1 – Thou shalt not slander the opposition.

It was quite clear that they had no idea […]

What does a bottle of wine get you these days?

2019-04-05T01:13:34+00:00April 5th, 2019|

You know I can’t help telling a good story… so here goes.

As you are aware, we help a few hundred brokers each month build their businesses and stand apart from their peers.

We are always on the lookout for good stories to share with you, great marketing tips and other ways to make your face smile and […]

New YCM marketing releases!

2019-01-22T03:05:09+00:00January 22nd, 2019|

  1. Financial planning content and e-marketing
  2. Yes, the wait has been too long.
    YCM is releasing its monthly email campaigns for insurance specialists and financial planners with an expected launch date of March 2019.

    Based on its successful mortgage broker monthly email marketing campaigns (MECs) you will have the option to:

      […]

Where has the marketing magic gone?

2018-10-11T05:27:18+00:00October 11th, 2018|

Deena Janes – Marketing specialist for the finance industry

I’d like to share a story with you from one of the presenters at The Adviser – Business Accelerator events in September. Phill Nosworthy presented a very engaging session on the lessons he learned about business from his grandmother’s fables when he was a child.

The story that stood […]

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