Learn how to increase your email open rates

2022-04-13T00:08:38+00:00

The finance industry’s open rate for email campaigns is 21.56%.

Your Client Matters’ open rates for their marketing partners averages between 30 and 40%!

And if it doesn’t reach 25% in your first 3 campaigns, we have strategies to help you achieve that.

Let’s face it…

With so much rubbish in our inbox these days it is harder to get […]

Identifying Your Clients’ Needs Before They Do

2021-10-07T23:31:20+00:00

When creating a marketing program, we want it to be successful.

But how do we know if it is successful?

What are we trying to achieve and how do we actually achieve it?

Marketing Success

Is success:

  • the number of followers and likes you have on social media?
  • the number of likes and comments on your social media posts?
  • the […]

Are we heading for a BIG fall?

2021-10-07T23:34:58+00:00

As business owners, it is a constant juggle between generating leads, processing loan applications and retaining past clients. We all know that if we fail to allocate the appropriate time to each activity, it is likely that at a future time we are likely to face a particular challenge.

However, with the current active property market and […]

Facebook Success is Out of Your Hands

2021-02-19T00:46:18+00:00

With 15 million Australians actively utilising Facebook, it would be easy to assume that Facebook offers an endless supply of opportunity.

However, is it the lead generation tool that it would appear to be on the outside? Facebook advertising seems to be more ‘miss’ than ‘hit’ for finance brokers, even for those who have refined their advertising […]

Why having referral partnerships is great for business, but why having referral strategies is 10 times better!

2019-08-20T23:18:10+00:00

How many times do you hear that we all need referral partners?

Heaps!

How do some make it work and others can’t seem to get a foot in the door?
After working with brokers and planners for over 15 years, I’ll tell you […]

Don’t lose your clients to your lenders…

2018-12-13T04:55:46+00:00

Having just passed our 15th year in business and after years of helping brokers with their marketing over this time, two important things happened last month that we thought were worth mentioning.

The first, if you saw our video on Facebook recently, was about the power of paper.

– Mail Chimp announced last month that they […]

The only constant is change

2018-02-08T23:50:54+00:00

How will the changes in social media marketing affect your business?

As you would have read recently, Facebook announced the biggest algorithm change in years.  Users will see more content from friends and family in their news feeds, and less from brands and publishers.

So what impact will that have on business content marketing?

The […]

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