As business owners, it is a juggle to generate leads, process loans and think about how and when to engage with clients for future income.
In the world of finance, it is easy to assume our clients know what they need and when they need it. It is easier to believe clients will call when they need you than it is for you to pick up the phone and ask them how their circumstances are going and if they are reaching their financial goals.
If only there were more hours in the day
If you had more hours in the day, would you call your clients and say….
“Now that your kids have left home, how about we get you into that investment property you have always wanted?”
“Now that you have paid off that car loan, we can help you start your investment portfolio.”
Most loan writers feel uncomfortable about ‘chasing the loan’. BUT what if there were an easier way to bring your business forward? Well there is…
Through educating your clients
The key to writing more loans is to educate your clients, be relevant and stay top of mind. This is important for future repeat business. It is easy to lose touch with clients and lose future income. We regularly see property owners switching brokers over time when their circumstances change and they are ready to re-invest or upgrade because the broker has lost contact and they are no longer top of mind with the client.
While staying in touch may sound obvious, it is not as easy as you may think – otherwise everyone would be doing it.
We all try to educate our clients by sending newsletters or articles of interest.
With all of these things we do, how many of us stop and think about what messages and information we should send as opposed to sending something that that sounds good and is within our budget?
How many articles are simply that – articles?
- Do your articles educate your clients sufficiently that they start to challenge their own thinking, but not too much so that they go away and make their own decisions with you?
- Do your articles back your education with a good ‘call to action’ to get that phone ringing?
- Do your articles encourage clients to educate themselves further, leaving them begging for more information and support in their decision making?
A really good education process is one that:
- Encourages engagement from your client
- Creates enough interest to enquire more
- Generates business for you – perhaps even bringing the business forward before it was going to happen
Do you have the time and the right content?
We know as business owners it is hard enough to get the loans processed, let alone having to think about how and when to engage our clients with good education and calls to action.
While you keep doing what you are good at, let us take the worry out of your marketing and client education. If you need some help in this area, we would be delighted to have a chat with you.
If you already have someone doing your marketing for you, then you need to pose the question to yourself… Are they creating the engagement you are looking for, or are they simply sending out articles and posts?
Your Client Matters has been providing marketing and education services for the finance industry for over 13 years and we have proven results from our marketing initiatives and processes.
We go beyond posting industry announcements and press articles. Our unique content, education and training is why we are different.
If we can be of any help, we would love the opportunity to speak with you. Otherwise, good luck with your business. We hope you are achieving your desired results from your marketing activities.
If you would like to know more about educating your clients, contact your YCM marketing team on 1300 926 000 for a personal chat.