The finance industry’s open rate for email campaigns is 21.56%.

Your Client Matters’ open rates for their marketing partners averages between 30 and 40%!

And if it doesn’t reach 25% in your first 3 campaigns, we have strategies to help you achieve that.

Let’s face it…

With so much rubbish in our inbox these days it is harder to get the engagement you need to stay top of mind with your clients.

If your open rate is low, there could be a few reasons:

  1. Your subject line is not engaging enough to go to the next level to read your campaign.
  2. Your clients don’t realise the email is from you (lack of brand awareness).
  3. You don’t have a close enough relationship or loyalty with your client list for them to read everything you send them.
  4. They have read some previous emails and they were not interesting or engaging enough to continue to read them. That is – they don’t like your content.
  5. You are over communicating or under communicating with your client base. (Don’t become caught up in the ‘sequencing’ trap and bombard your clients with dozens of automated emails).

In fact, there are many reasons why people OPEN and DON’T OPEN your emails.

YCM has been delivering email marketing for over 15 years and print based marketing for nearly 18 years to the clients of finance brokers and advisers. Over the years we have found the secret to obtaining great open rates – AND we proudly share our stats!

If you have an open rate of less than 20% then please have a chat with us if you want to increase that result.

IMPORTANTLY – If you have a small database (less than 300 emails on your list), you cannot afford to have a low open rate!

No amount of email marketing will bring you volume business with a tiny email list.

Take for example a business with 100 emails.

  • If your open rate is less than 20%, then less than 20 people are ’OPENING’ (not necessarily reading) your emails.
  • If you then only get a 1-3% engagement rate, that means there is only between 0.2 to 0.6 people engaging with you.

So, for 300 emails

  • 20% open rate
  • 60 opens
  • 3% engagement
  • Less than 2 people per 300 will be engaged.

And that’s just plain hard work to create new business via email marketing.

So, what do you need?

  1. A larger database, OR
  2. A better open and engagement rate, OR
  3. BOTH

It doesn’t matter how much you pay for your marketing if your open and engagement rates are low. There is no value.

FREE or cheap marketing with no engagement = NO BUSINESS.

To discuss how to build an awesome and qualified client list who will open, read and engage with your marketing,

  • chat to your YCM industry Marketing specialists on 02 9526 9999 | 0451 511 547 or
  • email bdm@yourclientmatters.com.au

Think you can’t afford to? You can’t afford NOT TO!

TAKE THIS WEEK’S YCM MARKETING CHALLENGE:

Ask your marketing provider to share your email campaign results.

  • Average Open Rate
  • Average Click Rate
  • Bounces: Hard and Soft
  • Unsubscribe Rate

Or check your own if you send your own emails.

We’d love to hear from you.