That is the famous opening line to the William Shakespeare play Richard III (1592).

Alone, the line is a bit confusing.

Is Shakespeare saying that winter means the end of the year and spring is just around the corner? If so, the quote means that we’ve been in the cold harsh winter but we are near the end of our unhappiness.

Or is Shakespeare trying to say that our unhappiness is like winter: cold and gloomy?1

How does this relate to business and marketing in the finance industry?

Interpretation 1

– We are near the end of our unhappiness… and the wonderful summer is upon us!

You could say that after a bleak start to 2018 (apparently) in the land of loan writing we are heading into a new ‘glorious’ season – spring followed by summer – typically a season of buying and selling homes. The last 6 months of the year of activity should lead to a run of good loan writing and a fabulous end to the year. All those purchases in the first half of the year with long settlements will now transform into business after a long cold wait through winter…


Interpretation 2

– Our business and marketing unhappiness is cold and gloomy?

We could determine Richard III’s deformity as a metaphor for our own marketing practices.

‘And that so lamely and unfashionable.’

We put up with less than perfect communication, our marketing is cold and gloomy and we sit under the covers and shelter of the known rather than challenge ourselves with the unknown, take the risk and emerge fortuitous, prosperous, to finish glorious – at least.

Is it ‘de’ content that lacks inspiration for your clients to engage?
Is it ‘de’ lack of call to actions?
Is it ‘de’ lack of support in helping you grow your business?
Is it ‘de’ lack of lead generation from your marketing that is lacking?

Whether it is ‘dis’-content or ‘dat’-content we all know ‘de’-content that engages your audience is the difference between the two interpretations.

Confused? With your marketing?
Then call YCM now to ensure your business is made glorious by summer.

YCM – your content ‘KING!’