What is the one thing everyone has at least one of, that we would never be caught out without, that’s permanently attached to our body, that’s the first thing we look at in the morning and the last thing we look at each night (we even take it to bed with us) AND we can’t live without?
Yes – it’s our SMART PHONE
What do you always check as soon as you know its there?
Your letter box?
Your social media feeds?
Your text messages?
Correct – your text messages!
Most of us do some form of marketing. Whether it be direct mail, email or social media. All of these have different results.
One of the most powerful marketing tools we have sits in our pockets or handbags all day every day and it is the most underutilised method of marketing.
Here are some SMS tips for you this month to increase action and engagement from your clients!
Send an SMS:
1. to all new contacts you meet to save your contact card so they have your number at all times
2. to your client on their birthday (there are services that will do this for you)
3. to remind clients of your appointment the day before or morning of
4. to thank them, nice to meet you, looking forward to working with them
5. when you can’t call them but need to let them know of an update urgently
6. to collect email addresses (it’s cheaper and faster than calling them or paying someone else to call them for you) YCM has strategies for this – please call us and ask for them.
7. to ask them for new email addresses when their email bounces
8. to all past clients so they have your number handy in case they have any questions or want to call you
9. when you’ve sent them an important email that you want them to read
10. with a tiny URL to register for your next event (Please click here https://tinyurl.com/nu543k4 to join us for our next webinar on ‘Maximising SMS marketing with your clients’)
11. early in the week before your quarterly magazine is going out – look out in your letter box this week!!! Or – Your magazine