YCM BLOG2017-12-15T00:06:13+00:00

Your Client Matters Blog

Are you marketing ready for 2020?

By |November 21st, 2019|Categories: Client, Creative, General, Marketing|

Are you marketing ready for 2020? If you want to fill your diary for the new year, when do you start your marketing? NOW! We recently attended the FBAA annual conference and nearly everyone we [...]

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Your exit strategy needs to start NOW!

By |July 23rd, 2019|Categories: Events, Finance Industry, General, Growth|

Deena Janes – Managing Director - YCM The most impactful book I read when I was in my mid 20s was a book called The E-Myth by Michael Gerber. I’m sure most of you have [...]

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What is the significance of print communication in the digital age?

By |July 23rd, 2019|Categories: Client, Communication, Creative, Marketing|

Georgia Cullen – YCM marketing communications In such a digitally saturated world, how do we grab our clients’ attention so we can get OUR message across? Many marketers and business owners may think the rise [...]

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Why having referral partnerships is great for business, but why having referral strategies is 10 times better!

By |May 10th, 2019|Categories: Social Media|

How many times do you hear that we all need referral partners? Heaps! How do some make it work and others can’t seem to get a foot in the door? After working with brokers and [...]

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What NOT to do when you are trying to gain new business

By |April 5th, 2019|Categories: Client, Communication, Growth, Marketing|

I had the unfortunate experience the other day reading what I would call one of the worst email campaigns I have ever read from a claimed ‘expert’ in the field of ‘digital advertising’. What they [...]

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What does a bottle of wine get you these days?

By |April 5th, 2019|Categories: Growth, Marketing, Strategies, Website|

You know I can’t help telling a good story… so here goes. As you are aware, we help a few hundred brokers each month build their businesses and stand apart from their peers. We are [...]

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New YCM marketing releases!

By |January 22nd, 2019|Categories: Growth, Marketing, Strategies, Website|

Financial planning content and e-marketing Yes, the wait has been too long. YCM is releasing its monthly email campaigns for insurance specialists and financial planners with an expected launch date of March 2019. Based on [...]

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Don’t lose your clients to your lenders…

By |December 11th, 2018|Categories: Social Media|

Having just passed our 15th year in business and after years of helping brokers with their marketing over this time, two important things happened last month that we thought were worth mentioning. [...]

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Where has the marketing magic gone?

By |October 11th, 2018|Categories: Communication, Creative, Email, Growth, Lead generation, Marketing|

Deena Janes – Marketing specialist for the finance industry I’d like to share a story with you from one of the presenters at The Adviser - Business Accelerator events in September. Phill Nosworthy presented a [...]

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Does my butt look big in these jeans?

By |September 13th, 2018|Categories: Communication, Creative, Email, Growth, Lead generation, Marketing|

We have all said or heard this at some stage and generally, if you have to ask this question, you already know the answer. It’s as though by continuing to ask the same question it [...]

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The only constant is change

By |February 6th, 2018|Categories: Email, General, Growth, Lead generation, Marketing, Social Media|

How will the changes in social media marketing affect your business? As you would have read recently, Facebook announced the biggest algorithm change in years.  Users will see more content from friends and family in [...]

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Your 7 step marketing plan

By |January 24th, 2018|Categories: Client, Communication, Lead generation, Marketing, Social Media|

Everyone knows that the beginning of a new year calls for a review of the past 12 months and planning for the future… We hope our 7 step marketing plan will help you gain a [...]

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Plan for business growth after the holiday season

By |December 13th, 2017|Categories: Communication, Creative, End of year|

Those of you who know Deena, know how much she loves a festive jingle. So to end the busy year, we share with you a fun message. Please take a minute or two to take [...]

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The key to writing more loans – educating your clients

By |November 21st, 2017|Categories: Client, Communication, Lead generation, Marketing, Social Media|

As business owners, it is a juggle to generate leads, process loans and think about how and when to engage with clients for future income. In the world of finance, it is easy to assume [...]

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