Your Client Matters Blog
When Was The Last Time You Updated Your Database?
Depending on which study you believe, acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one. Regardless of who is correct, there is an overwhelming consensus [...]
The Secret to Writing More Loans
As business owners, it is a constant juggle to generate leads, process loan applications and retain existing clients to avoid the sales roller coaster. It is easier to assume our clients know ‘who’ and [...]
Turn Your Facebook Leads Into Business
If you are playing around with Facebook Ads or Google Ads and wondering how to get an ROI for your spend, then you are probably missing out on the number 1 criteria required for [...]
Why YOU DON’T SEGMENT your database…
We have been hearing recently about people being advised on market segmentation. There are reasons TO and reasons NOT TO segment. Firstly, if you have completely different businesses and different target markets then it can [...]
Are you marketing ready for 2020?
Are you marketing ready for 2020?If you want to fill your diary for the new year, when do you start your marketing?NOW!We recently attended the FBAA annual conference and nearly everyone we spoke to said [...]
Your exit strategy needs to start NOW!
Deena Janes – Managing Director - YCM The most impactful book I read when I was in my mid 20s was a book called The E-Myth by Michael Gerber. I’m sure most of you have [...]
What is the significance of print communication in the digital age?
Georgia Cullen – YCM marketing communications In such a digitally saturated world, how do we grab our clients’ attention so we can get OUR message across? Many marketers and business owners may think the rise [...]
Why having referral partnerships is great for business, but why having referral strategies is 10 times better!
How many times do you hear that we all need referral partners? Heaps! How do some make it work and others can’t seem to get a foot in the door? After working with brokers and [...]
What NOT to do when you are trying to gain new business
I had the unfortunate experience the other day reading what I would call one of the worst email campaigns I have ever read from a claimed ‘expert’ in the field of ‘digital advertising’. What they [...]
What does a bottle of wine get you these days?
You know I can’t help telling a good story… so here goes. As you are aware, we help a few hundred brokers each month build their businesses and stand apart from their peers. We are [...]
New YCM marketing releases!
Financial planning content and e-marketing Yes, the wait has been too long. YCM is releasing its monthly email campaigns for insurance specialists and financial planners with an expected launch date of March 2019. Based on [...]
Don’t lose your clients to your lenders…
Having just passed our 15th year in business and after years of helping brokers with their marketing over this time, two important things happened last month that we thought were worth mentioning. [...]
Where has the marketing magic gone?
Deena Janes – Marketing specialist for the finance industry I’d like to share a story with you from one of the presenters at The Adviser - Business Accelerator events in September. Phill Nosworthy presented a [...]
Does my butt look big in these jeans?
We have all said or heard this at some stage and generally, if you have to ask this question, you already know the answer. It’s as though by continuing to ask the same question it [...]
Now is the winter of our dis-content
That is the famous opening line to the William Shakespeare play Richard III (1592). Alone, the line is a bit confusing. Is Shakespeare saying that winter means the end of the year and spring is [...]
Converting leads into loans
Deena Janes – Marketing specialist for the finance industry – Your Client Matters I speak with many brokers on a daily basis and I always find it interesting when I ask them about their lead [...]