Your Client Matters Blog
I didn’t want to bother you but…
How much business do you lose every single month because your client 'didn't want to bother you'? I see and hear every single day brokers looking for new leads. I also speak with consumers of [...]
Is it hype or REALITY?
We recently read an article that commenced with: Recent industry research claimed 18% of brokers didn't settle a loan in the last 6 months... It's disappointing to see negative headlines in the broker industry. How [...]
Building your database – Over 30 different ways
Your Client Matters works with many brokers on a daily basis. Every single day we talk to many brokers who are considering our program AND who use our program. We meet brokers at events, we [...]
Digital disruption and the wake of marketing confusion
Here are some headlines I’ve been observing over the last few months: the scare tactics worrying brokers that if you don’t jump on board the band wagon of ‘digital marketing’ then you will be left [...]
Just because you give them a sausage don’t expect a loan!
In the January issue of your marketing matters we introduced you to a young gun of the industry who is achieving fantastic results. His key strategy is simple – get out and meet lots of [...]
Networking for success and results
I remember my very first networking event. I was in my late twenties (yes – only a few short years ago…). It was the first function I was allowed to attend in my first corporate [...]
The young diamonds of the industry
YCM has been working with many new entrants to the industry over the last 2-3 years. Those we meet aren't necessarily 'young' but they are 'young' in the world of finance. What we LOVE is [...]
Shine bright like a diamond and let’s ‘get engaged’ this year
Upon entering a jewellery store to find the perfect diamond for your special someone you see a cabinet full of beautiful sparkling diamonds. They all appear to have what you are looking for but they [...]
The hidden marketing secret – PS: SMS
QUICK QUIZ: What is the one thing everyone has at least one of, that we would never be caught out without, that's permanently attached to our body, that's the first thing we look at in [...]